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We Won’t Be Contained • How does an entrepreneur get started? By busting out of someone else’s box.
Birchbox’s Next Act • After nine years at her cosmetics startup, CEO Katia Beauchamp knows that even the hottest companies face hardships. But she’s stronger for it—and so, she says, is Birchbox.
Cut Costs Without Cutting Staff • We hear it time and again: People are the heart of any business. But when budgets get tighter, companies need to get creative. Six entrepreneurs share how they get frugal without firing.
Reinventing an Old Brand • Is playing with nostalgia a smart strategy? The revivers of Slice are about to find out.
The Top-Talent Trıck • By offering workplace flexibility, startups are attracting executives they otherwise couldn’t afford.
Doctors’ Orders • When two sisters (and physicians) created natural toothpaste brand Dr. Brite, they struggled to find support in an unfamiliar industry. But it taught them to trust their vision and maintain control.
One Size Must Fit All • These founders had what seemed like a simple idea: a reusable shopping bag for grocery carts. But creating the right size would become a global challenge.
Finding the Right Customer • You may think you know your customer. But as the home security company SimpliSafe discovered, that doesn’t mean you’re right.
The Difference Between Boss and Friend • Office culture can make or break a business. Here’s how to find—and set—the personal boundaries that work best for your operation.
BIGGER THAN BIG • Michael Strahan was a star NFL football player. Then he retired and faced the ultimate question: How do you redefine yourself in a world full of unknowns?
A STARTUP’S SECRET WEAPON RETIREES • Startup founders champion fresh ideas and new solutions. But as they’re increasingly discovering, they can also benefit from people who’ve been there and done that.
THE GEN Z WHISPERER • As CEO of Beautycon, MOJ MAHDARA has figured out how to communicate with today’s outspoken, individualistic teens and 20-somethings better than anyone else in business. Now she’s helping other brands do the same.
The Cure for Embarrassment • Over the past year, HIMS has run a master class in branding. It traffics in generic prescription drugs for awkward male problems but presents itself like a buzzy tech startup—and has rocketed to sales in the tens of millions. Now it wants to repeat the trick for women.
How Fluence Lights the Future of Farming
Colorado’s Edibles Queen • Consumers are estimated to spend $4 billion on cannabis-infused edibles by 2022. As Colorado’s leading edibles maker, Wana Brands cofounder Nancy Whiteman is ready to take full advantage.
Tricking the TSA • Advertising cannabis is hard. Here’s how one enterprising company scored a viral marketing campaign—courtesy of the U.S. government.
The Franchise 500®
WELCOME TO THE FRANCHISE 500®
Meet the Leaders of the Franchise 500®
3/ Sonic Drive-In
4/ Taco Bell
5/ The UPS Store
7/ Planet Fitness
8/ Great Clips
9/ Jersey Mike’s Subs
1 -800 GOT MORE? • Brian Scudamore grew his junk removal company, 1-800-Got-Junk?, so effectively that he ran out of new markets to expand into. What’s a franchisor to do? His answer: Launch new brands.
HOW I FINANCED IT • Five entrepreneurs. Five different...