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It’s Time to Lay It All Out • Everyone feels the same way, but nobody will admit it. So let’s break the stalemate. I’ll start.
Coming December 4th On Newsstands/
The Ideas Should Never Stop • Spanx founder Sara Blakely had a huge, multibillion-dollar idea. But she’s still producing new ones—and eager to share her inspiration.
“Why I Give Away My Product” • Four Sigmatic sells mushroom-based drinks—but at its Los Angeles café, the drink menu is all free. Here, the startup’s founder makes a case for making bold (and costly) moves.
CEO Double Duty • Being the founder of a company is hard enough. So why are some entrepreneurs choosing to launch and operate two businesses at the same time?
How to Handle Office Conflict • A tense workplace is an unproductive workplace. But disagreements are bound to happen. So we asked six entrepreneurs: How do you resolve arguments at work?
A Crucial Connection • To create a simple, modular bookshelf, the founders of Floyd obsessed over the hardware that would hold the structure together. After six months, they found the answer hiding in plain sight.
Measured Success • After her first hair salon failed, Miko Branch dusted herself off and tried again—with a focused vision, a plan to scale, and ultimately a multimillion-dollar success.
The Best Apps for Freelancers • Five that rose to the top in 2018, according to Zapier’s exclusive new research.
When Is It Time to Fire Someone? • No one likes letting go of a staff member. But if they’re hurting the business, or not contributing to its growth, they’ve got to go. Here’s when to pull the plug.
CLASS ACT • Ranking the top universities for entrepreneurs, in both graduate and undergrad.
Wicked Spin • We’ve watched her bag five Grand Slams and an Olympic medal in tennis. But now she’s winning with her candy company, a mentorship program, and soon, hotel gyms. What’s her secret? Meet Team Maria.
Which TRENDS are coming NEXT YEAR, and WHERE are the OPPORTUNITIES for ENTREPRENEURS? • That’s what we asked 13 of the smartest, most plugged-in entrepreneurs we know. On the following pages, they offer their predictions for what’s next…and how to make the most of it.
Seth Godin • Don’t hunt attention; attract it.
Emma Grede • Keep it really real.
Jane Buckingham • Move fast and get personal.
The Empty Store Next Door • Whether or not you have a retail shop, you’ve seen the problem Storefronts are shuttered on streets nationwide, even on America’s toniest avenues. And when one store closes, others will follow. What’s wrong? And how do we fix it?
Mainstreaming Marijuana • MedMen’s Adam Bierman wants to build the Walmart of weed.
No Advertising? No Problem • Cannabis companies can learn a lot from a startup that sells adult toys. That’s because both industries face the same practical problem: Social media platforms won’t accept their ads.
Packaged for Luxury • Canndescent wanted to draw luxury consumers. So it designed a cannabis product that subtly evokes the brands they’re familiar with.
Changing of the Guard • My military training helped me launch a successful dispensary security company—by dialing down the intimidation factor.
Another Kind of Working Space • Office Evolution CEO Mark Hemmeter found success by doing the opposite of his big, buzzy, WeWork-style competitors.
Spreading the Dream • Mercedes...